How a Powerful Change Story Can Drive Business Transformation — IdeaScale

Jessica Day |

A successful business transformation delivers improved results. Mobilize your organization from management to employees by creating a powerful change story.

Change management begins with establishing priorities that align with your business goals and purpose. The right decisions will result in considerable benefits organization-wide.

Why transition is important

Transitions are crucial to organizational success. You need the right change management strategies to benefit from future opportunities.

For example, consider the role technology plays in the customer experience. Companies must develop a digital strategy to find new ways of reaching customers. Research shows 70% of companies have already created one or have plans to do so.

Believe in your transformation

Believing in your transformation begins with sharing priorities across the entire organization. Understanding what’s most important leads to actions that align with company values.

Regularly measure organization performance and overall health. This gives you both quantitative and qualitative data to use when determining how well your company is meeting priorities.

Change management is a complex process. Research in the healthcare industry reveals the quality of a change significantly impacts the transformation. When high-quality techniques are implemented, projects are six times more likely to succeed than when less effective practices are used.

Develop a change management strategy

When developing a change management strategy, consider 6–10 businesses that make a difference in your organization. These will affect the company’s overall health.

Openly discuss these practices with executives. This helps improve performance and lets you focus on what changes should take place and why.

Include organization leaders

Recruit all managers in your organization when developing a plan to implement change. This requires collaboration through meetings and workshops where you will discuss areas such as:

  • Introducing the purpose for change
  • Identifying new practices for addressing each priority
  • Creating action plans
  • Establishing timelines and next steps

Collaboration allows everyone to ask questions and discuss the best ways to implement critical decisions. Leaders can use this information to build on change initiatives.

Determine how the change will take place. Decide how messages will be delivered and who will be accountable for which tasks.

Write your story

A change story creates a sense of purpose that can be shared throughout your organization. It inspires great work and helps employees better understand their roles.

Involve organizational leaders when creating your story. This ensures communication throughout the company as a whole.

Ask leaders to craft their own story

Ask organizational leaders to craft their own change story to use with their teams. This is a great way to build engagement during difficult transitions.

Stories are relatable. Communicating vital information to team members can improve performance.

Employees often look to their managers for answers. They want to know what changes will occur and how they will be affected.

As a leader, view transformation from the eyes of your employees. You will become active change agents rather than passive consumers.

Your employees rely on you to explain the change process. This helps make the transformation smoother.

Stories invoke meaning. They help employees who may find their own transitions challenging.

Get the Innovation Starter Kit and begin creating your change story today. Contact IdeaScale to learn more about the power of innovation.

Originally published at on September 15, 2020.



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