How Do Your Incorporate Integrity In Your Innovation Strategy?

Overview: Integrity in business is ensuring your actions conform with your statements. In order to maintain integrity as part of your innovation process, you should look closely at the spoken and unspoken promises made by your innovation strategy and act on them to the fullest extent possible.

What Is Integrity?

On the most basic level, integrity is “walking the walk.” In the office, this can take a few forms:

  • Humility. Admitting that you don’t know everything and actively seeking to learn from people who have knowledge to give reinforces the need for a team. It also encourages teamwork and collaboration.

All of this is a two-way street, of course. You have to show it to your staff while also setting expectations that they’ll do the same for you.

Without Integrity, There’s No Innovation

This all may seem like common courtesy in the workplace. Yet consider how the reverse of these behaviors add up to a toxic environment:

  • The input of the team isn’t valued, and in fact, they may be deterred from speaking up or engaging.

Many of us have spent at least a few weeks in precisely this situation. Imagine running an innovation program where nobody cares what anybody thinks, the reasons for asking for ideas are obscure or unavailable, and people think if they submit the wrong idea, they might get fired. You’d be lucky to find anything in a suggestions box.

Perhaps the most dramatic demonstration of this is Sears. All brick-and-mortar retail has faced challenges from eCommerce, of course. But Sears, due to its catalog business and dependence on being an “anchor store” in malls, was particularly vulnerable. Innovation was needed.

It wasn’t forthcoming, in part because of the internal culture. Former employees have openly discussed how Sears was run, as a cutthroat internal competition between managers for scarce resources. Ideas were hoarded, not shared; weren’t given the resources needed; and faced substantial risk in being introduced for little reward. The end result has shown Sears being put at a permanent disadvantage to both eCommerce and brick-and-mortar competitors as it loses stores and market share.

Teams look to their leaders and what they do for cues about how hard they should work, how that work will be rewarded, and the culture of the company. Whenever something goes wrong, it’s often a matter of integrity in the end. Without it, innovation isn’t possible.

Where Does Integrity Come Into Innovation?

A well-run innovation process has high integrity. Most fundamentally, any good innovation process is built around respect. Without respect, there’s no trust. And if there’s no trust, why should anybody in an organization get involved in any process? Why would they believe their ideas would be listened to or treated with respect?

Next, innovation thrives on transparency. Any innovation strategy starts with a frank evaluation of the organization’s overall needs, its place in its market, the problems it faces, and where it wants to be as it finds, refines, and implements ideas. As it goes forward, it should detail what ideas are being pursued, how they’re being developed, and what the ultimate result was. And, of course, innovation thrives on honest feedback.

This is also a good opportunity for leaders to show humility. At the top, we naturally tend to think things are going well, yet there may be challenges we don’t see. There may be ways of doing things more effectively that we’d never notice because we don’t work with those systems or in that department every day. Many effective innovators get everyone in the company onboard the program for this reason.

As the process unfolds, those involved also need to be honest about ideas, what’s involved in implementing them, and whether or not the ideas work. A really good process has an element of “killing your darlings,” taking ideas that you really love and really want to see happen and setting them aside. That’s much easier to do when the people most passionate about that idea have been able to see the process you took to arrive at that conclusion and know you’re respecting how they feel.

Similarly, responsibility is a driving force for any well-run program. People who conceive of ideas should be praised, and those in charge of the process should take the lead in ensuring those ideas are developed. If an idea doesn’t work out, it’s key to determine why and bring that knowledge forward with the rest of the process.

Building Integrity

One of the core things to remember about integrity is that it has no upper limit but can be reduced by even minor actions. Building integrity isn’t just limited to the innovation process; it should be part of everything everyone on your team engages in every day.

Innovation strategy is also a great way to showcase your integrity, to “walk the walk” of involving employees, valuing what they have to say, and incorporating their feedback. As much as innovation is an ideation process, it’s also an integrity process, making it even more valuable as organizations look to the future. To learn how IdeaScale can help, request a demo!

This article was originally published on the IdeaScale blog here.